Decision Makers - Advisor Help Pages


Remark No 22: 
Marketing budget for product i in area j my not be effective.


Appears when:
The marketing budget allocated to product i in region j is extremely low relatively to the total budget allocated by all other competitors.
Thus, marketing efforts will be ineffective.

What to do:
Consider increasing marketing budget for product i in region j or use other means to increase demand for the product in this region.



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