Decision
Makers - Advisor Help Pages
Remark
No 22:
Marketing budget for product i in
area j my not be
effective.
Appears when:
The marketing budget allocated to
product i in region j is extremely low relatively to the total budget
allocated by all other competitors.
Thus, marketing efforts will be ineffective.
What to do:
Consider increasing marketing budget
for product i in region j or use other means to increase demand for the
product in this region.
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